Game: Sales files over to you (Le jeu des pommes)

You are a farmer in Ladybugs farm. You are proud of your 3 acre family farm where you grow diferent types of fruits and vegetables. You own a 1-acre- ochard with a beautiful diversity of apples.

In your farm, environmental conservation is a priority ! For a long time now, your production is labeled Organic farming.

Customer relationship management is very important for you ! You love to be able to meet them and and show them your products.

A few years ago, you joined a farmers’ store located about 15 miles away from your farm. Many farmers in the area joined in to sell their hard work’s products in one and only place. Therefore, there’s a bit of everything: fruits, vegetables, poultry, honey, eggs… There is no employee in this store, only farmers taking shifts to keep the store open all day. This way, it reduces marketing costs (shop expenses, wages…) and fosters direct-sale (from farmer to consumer).

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